HP’s Omen Challenge Puts a Multisensory Spin on Gaming

HP Omen Challenge TwitchCon

Live Gaming: Inside HP’s Multisensory Omen Challenge

HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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