Netflix Recruits 200 Coffee Shops for 'Gilmore Girls' Pop-ups

Netflix Recruits 200 Coffee Shops for a 'Gilmore Girls' Pop-up Program

Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program

Participating shops were provided signage, branded coffee cup sleeves, flannel shirts and baseball caps for staff.[/caption] To generate viewership for its revival of the cult classic “Gilmore Girls,”…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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