B-to-C Events

Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program

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Netflix Recruits 200 Coffee Shops for a 'Gilmore Girls' Pop-up Program

Participating shops were provided signage, branded coffee cup sleeves, flannel shirts and baseball caps for staff.[/caption]
To generate viewership for its revival of the cult classic “Gilmore Girls,”…

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