Three Tips for Leveraging Snap Spectacles at Events
If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s…
CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival
Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed…
Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a…
Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and…
Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to…
Six Lessons in Team-Building From the Bloomberg Square Mile Relay
Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s…
Q&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama
Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American…
Six B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a…
Cheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood…
Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
It’s not easy to judge a paint color by its swatch, so in announcing its…