Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events
In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is…
EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing
Concerts have begun to pick back up again, to the delight of live music fans…
Pride 2021: Brands from Skittles to Hulu Leverage Experiences to Support the LGBTQ+ Community
Brands did their best to commemorate Pride Month virtually in 2020. But at its core,…
Three Platforms Worth Exploring in the Booming Social Audio Space
Social audio just may be the next frontier for social media. Consumers with Zoom fatigue…
Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities
Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger…
Brands are Carving Out a New Staffing Position: Chief Brand Ambassador
The everyday brand ambassador plays an important role in connecting brands with audiences, but lately,…
HBO Max’s Rewards-driven Walking Tour Sends Fans on a Journey Through its Content Catalogue
New York City is the backdrop to some of the most iconic moments in the…
Sweets and the City: Godiva Deploys a Retro Pink Truck to ‘Deliver Happiness’ to New Yorkers
Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World…
Sampling is Back: Get a Taste of the Impossible Food Truck Tour
As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread…
End Game: How Event Marketers are Keeping Attendees from Leaving Early
Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know…