2021 FINALISTS

EX AWARDS FINALISTS

Best B-to-B Conference or Event

Client: Anheuser-Busch InBev
Campaign: SAMCOM
Agency: Switch
 
Client: Hilton
Campaign: All-Suites Leadership Conference
Agency: LEO Events
 
Client: Loblaw
Campaign: National Kick Off Conference
Agency: Mosaic 

Best Buzz Marketing/Influencer Program

Client: FX
Campaign: Fargo Flavors
Agency: BMF
 
Client: Hollister
Campaign: The Feel Lab
Agency: Engage & Resonate
 
Client: Nike
Campaign: Nike Air Max Month
Agency: Drury Design

Best Cause/Community Program

Client: Anheuser-Busch
Campaign: Dining Together Apart
Agency: Mosaic
 
Client: ATCO
Campaign: A Very Merry Veterans Thank You
Agency: Studio M
 
Client: Stand Together
Campaign: Common Ground
Agency: Factory 360

Best COVID-era Campaign

Clients: Chase, Southwest Airlines
Campaign: Honeymoon for Heroes
Agency: Mas, FleishmanHillard, Brides.com
 
Client: OnePlus
Campaign: TMobile & OnePlus Impossible Stores
Agency: The Bait Shoppe
 
Client: Visible
Campaign: Red Rocks Unpaused
Agencies: In-house, Madwell, VTProDesign

 

Best Entertainment Activation

Client: HBO Max
Campaign: The Flight Attendant
Agency: Tool of NA
 
Client: Hulu
Campaign: Huluween
Agency: AGENC
 
Client: TNT
Campaign: The Alienist: Angel of Darkness
Agency: Mirrored Media

Best Esports Activation

Client: 2K
Campaign: 2KFEST
Agency: NVE Experience Agency
 
Client: HP, Inc.
Campaign: OMEN Challenge: The Video Game Show
Agency: Infinity Marketing Team
 
Client: Riot Games
Campaign: League of Legends: Wild Rift Honeyfruit
Agency: Jack Morton Worldwide, BBH Singapore

 

Best Event on a Budget ($500,000 or Less)

Client: ATCO
Campaign: Spruce Meadows Mobile Experience
Agencies: In-house, Park Digital
 
Client: Petmate
Campaign: National Fetch Day
Agency: X-FCTR
 
Client: Weber
Campaign: Summer SmokeFire Tour
Agency: Next Marketing

 

Best Event on a Budget ($500,000 to $1 Million)

Client: Atlassian
Campaign: Remote Summit
Agency: Impact Point Group
 
Client: General Tire
Campaign: Anywhere is Possible Tour
Agency: Next Marketing
 
Client: Mondelēz International
Campaign: Trident Chew Through
Agency: HMT Associates

 

Best Millennial or Gen Z Campaign 

Client: Amazon Prime
Campaign: Student Advocate Program
Agency: Riddle & Bloom
 
Client: Anheuser-Busch
Campaign: The DaVinci of Debt
Agency: The Bait Shoppe
 
Client: Chase
Campaign: #ShowMeYourWalk
Agency: On Board Experiential

 

Best Mobile Marketing Tour

Client: Hussmann
Campaign: Shop the Future Roadshow
Agency: Pro Motion, Inc.
 
Client: Samsung
Campaign: Galaxy Rover Tour
Agency: Cheil North America
 
Clients: Walmart, Clorox, Kimberly Clark, GlaxoSmithKline
Campaign: Walmart Mobile Wellness
Agency: JetFuel Studio
 

Best Mobile Marketing Vehicle

Client: Samsung
Campaign: Galaxy Rover Tour
Agency: Cheil North America
 
Client: Stryker Surgical Technologies
Campaign: Stryker Mobile Experience
Agency: ASTOUND Group
 
Client: VUSE and VELO
Campaign: VUSE/VELO Adult Tobacco Consumer Mobile Experience 
Agencies: Reynolds, Specialized Mobile Exhibits
 

Best Multi-Market Event (Consumer)

Client: Audi of America
Campaign: Audi Charging Forward
Agency: 160over90
 
Client: Sony PlayStation
Campaign: Global ‘Play Has No Limits’ Launch
Agency: Amplify
 
Client: Walmart
Campaign: Holiday Drone Light Show
Agency: Deutsch LA

 

Best Multicultural Event Campaign

Clients: adidas, Mexican Football Federation
Campaign: Solo Jamas
Agency: Moment Creative
 
Clients: IMDb, American Black Film Festival
Campaign: Best of the American Black Film Festival Awards
Agency: In-house
 
Client: NAACP
Campaign: 111th NAACP National Convention Virtual
Agency: Infinity Marketing Team

 

Best Outdoor Activation

Client: Anheuser-Busch
Campaign: Dining Together Apart
Agency: Mosaic 
 
Client: OnePlus
Campaign: TMobile & OnePlus Impossible Stores
Agency: The Bait Shoppe
 
Client: Visa
Campaign: Visa Skyline Drive-in at CityView | TIFF 2020
Agency: BMF

 

Best P.R. Stunt

Client: Anheuser-Busch
Campaign: The DaVinci of Debt
Agency: The Bait Shoppe
 
Client: Hershey’s Canada
Campaign: Reese Outrageous Flying Snack Cupboard
Agencies: Mosaic, Makers, Drone Boy
 
Client: Microsoft Xbox
Campaign: Xbox Series X | S Launch
Agency: Salt Experiential Commerce, Inc.

 

Best Pandemic-era Pivot

Client: Anheuser-Busch
Campaign: Movement LIVE by Michelob Ultra
Agencies: Mosaic, Telescope, Inc.
 
Client: Facebook
Campaign: GMS Un-Summit 2020
Agency: Jack Morton Worldwide
 
Client: Verizon
Campaign: Verizon Fortnite Stadium
Agency: Momentum Worldwide

 

Best Pandemic-era Virtual Event (B-to-B)

Client: Cisco
Campaign: Cisco Live
Agencies: In-house, The XD Agency, George P. Johnson, G7, Rain Focus
 
Client: Dell Technologies
Campaign: Dell Technologies World
Agency: InVision Communications
 
Client: Facebook
Campaign: GMS Un-Summit 2020
Agency: Jack Morton Worldwide

 

Best Pandemic-era Virtual Event (Consumer)

Client: Adult Swim
Campaign: Adult Swim Festival
Agencies: In-house, Fairground Experiential, IHEARTCOMIX, Rare Peeps
 
Client: Ford Motor Company
Campaign: Ford Auto Nights SEMA Special
Agency: Imagination
 
Client: HP, Inc.
Campaign: OMEN Challenge: The Video Game Show
Agency: Infinity Marketing Team
 

Best Pop-up Activation

Client: King’s Hawaiian
Campaign: Breakfast Bungalow
Agency: Bombshell Productions
 
Client: OnePlus
Campaign: TMobile & OnePlus Impossible Stores
Agency: The Bait Shoppe
 
Clients: Resy, American Express
Campaign: The Resy Drive-Thru
Agency: Shiraz Creative

 

Best Press Event

Client: Dell Technologies
Campaign: Dell Technologies Experience
Agency: 3D Exhibits
 
Client: FX
Campaign: Fargo Flavors
Agency: BMF
 
Client: General Motors
Campaign: Exhibit Zero
Agency: Momentum Worldwide

 

Best Production of an Event (B-to-B)

Client: AutoZone
Campaign: 2020 National Sales Meeting
Agency: LEO Events
 
Client: Qualcomm Snapdragon
Campaign: Tech Summit Digital 2020
Agency: Proscenium
 
Client: Salesforce
Campaign: Dreamforce to You
Agency: George P. Johnson

 

Best Production of an Event (Consumer)

Client: Audi of America
Campaign: Audi Charging Forward
Agency: 160over90
 
Client: Microsoft Xbox
Campaign: Xbox Series X | S Launch
Agency: Salt Experiential Commerce, Inc.
 
Client: Sony PlayStation
Campaign: Global ‘Play Has No Limits’ Launch
Agency: Amplify

 

Best Sampling Campaign

Client: Hershey’s Canada
Campaign: Reese Outrageous Flying Snack Cupboard
Agency: Mosaic 
 
Client: Nestlé USA
Campaign: Life Cuisine Kitchen
Agencies: Mosaic
 
Client: Unilever
Campaign: Magnum Mini-Matcha World
Agency: Jack Morton Worldwide, Golin Singapore

 

Best Single-Market Event (Consumer)

Client: Anheuser-Busch
Campaign: Port De Stella
Agency: Mosaic 
 
Client: MegaMex Foods
Campaign: Herdez Salsa Boston Sampling
Agency: Havas Street
 
Client: Mondelēz International
Campaign: Trident Chew Through
Agency: HMT Associates

 

Best Sports Activation

Client: NBC Sports
Campaign: The Chip Truck
Agency: CLAMOR
 
Client: The Home Depot
Campaign: ESPN’s College Game Day
Agency: Octagon
 
Client: Verizon
Campaign: Verizon Fortnite Stadium
Agency: Momentum Worldwide

 

Best Stage Design

Client: AT&T
Campaign: AT&T Playoff Playlist Live!
Agency: Wasserman
 
Client: Salesforce
Campaign: Salesforce XR Stage
Agency: Sparks
 
Client: WWE
Campaign: WWE Thunderdome
Agencies: In-house, The Famous Group

 

Best Trade Show Activation

Client: Stellantis
Campaign: The Fiat Chrysler CES Experience: Vegas To Virtual
Agency: George P. Johnson, Spinifex Group
 
Client: HERE Technologies
Campaign: HERE at CES 2020
Agency: Jack Morton Worldwide
 
Client: Salesforce
Campaign: Salesforce at NRF 2020
Agency: Sparks
 

Best Use of Events for Content

Client: Dell Technologies
Campaign: McLaren Substitute Teacher
Agencies: In-house, Dreamshock
 
Client: NBC Sports
Campaign: NBC’s Drop The Puck
Agency: CLAMOR
 
Client: Walmart
Campaign: Holiday Drone Light Show
Agency: Deutsch LA
 

Best Use of Technology or Social Media

Client: Constellation Brands
Campaign: “Horns Up Limes In”
Agency: Groove Jones
 
Client: National Football League
Campaign: NFL x Twitter: #ShowtimeCam
Agency: Deeplocal
 
Client: Nestlé USA
Campaign: Life Cuisine Kitchen
Agency: Mosaic 
 

EDTAs FINALISTS

Best Combination of Event Technologies

Client: Atlassian
Campaign: Atlassian Remote Summit 2020
Agency: Impact Point Group
 
Client: Cisco
Campaign: Cisco IMPACT
Agency: George P. Johnson
 
Client: National Football League
Campaign: The NFL Big Hits: Gasparilla Light Show
Agencies: bluemedia, GMR Marketing

Best High-Tech Audience Interaction 

Client: Acura
Campaign: Acura Digital Experience
Agency: Taylor
 
Client: IBM
Campaign: Watson: The Harmonic State
Agency: George P. Johnson
 
Client: Visible
Campaign: Red Rocks Unpaused
Agencies: In-house, Madwell, VTProDesign
 

Best Integrated Digital + Live Campaign  

Client: Microsoft Xbox
Campaign: Xbox Series X | S Launch
Agency: Salt Experiential Commerce, Inc.
 
Client: Unilever
Campaign: Magnum Mini-Matcha World
Agency: Jack Morton Worldwide, Golin Singapore
 
Client: Verizon
Campaign: Verizon 5G Wild Rift Invitational
Agency: Momentum Worldwide

Best Live Streamed Event 

Client: Greater London Authority, BBC
Campaign: London New Year’s Eve 2020
Agency: Jack Morton Worldwide
 
Client: SAP
Campaign: SAP TechEd
Agencies: Opus Agency
 
Client: Walmart
Campaign: Walmart Holiday Drone Light Show
Agencies: Deutsch LA
 

Best Outdoor Environment 

Client: Hilton
Campaign: All-Suites Leadership Conference
Agency: LEO Events
 
Client: Riot Games
Campaign: League of Legends: Wild Rift Honeyfruit
Agency: Jack Morton Worldwide, , BBH Singapore
 
Client: Visa
Campaign: Visa Skyline Drive-in at CityView
Agency: BMF
 

Best Overall B-to-B Environment 

Client: General Motors
Campaign: Exhibit Zero
Agency: Momentum Worldwide
 
Client: Hilton
Campaign: All-Suites Leadership Conference
Agency: LEO Events
 
Client: Microsoft
Campaign: Executive Briefing Center
Agency: Green Room, Inc.
 

Best Overall Consumer Environment

Client: Gibson
Campaign: Gibson Garage
Agency: George P. Johnson, G7 Entertainment Marketing
 
Client: Hulu
Campaign: Huluween
Agency: AGENC
 
Client: King’s Hawaiian
Campaign: Breakfast Bungalow
Agency: Bombshell Productions
 

Best Pandemic-era Pivot Experience (B-to-B)

Client: Cisco
Campaign: Cisco Live
Agency: In-house
 
Client: CrowdStrike
Campaign: CrowdStrike Fal.Con
Agency: George P. Johnson
 
Client: YouTube
Campaign: Brandcast Delivered
Agency: Mas
 

Best Pandemic-era Pivot Experience (Consumer)

Client: Anheuser-Busch
Campaign: Movement LIVE by Michelob Ultra
Agencies: Mosaic, Telescope, Inc.
 
Client: Dell Technologies
Campaign: Virtual Sundance Film Festival
Agency: Lacy Maxwell Experiential
 
Client: The Home Depot
Campaign: ESPN’s College Game Day
Agency: Octagon
 

Best Pandemic-era Tour 

Client: General Tire
Campaign: Anywhere is Possible Tour
Agency: Next Marketing
 
Client: Samsung
Campaign: Galaxy Rover Tour
Agency: Cheil North America
 
Client: Walmart
Campaign: Walmart Drive-in
Agency: Momentum Worldwide
 

Best Pandemic-era Virtual Experience (B-to-B)

Client: Amazon Advertising
Campaign: Amazon NewFronts: reach reimagined
Agency: Freeman
 
Client: Herbalife Nutrition
Campaign: Team Leadership Events
Agency: FG|PG
 
Client: TikTok
Campaign: #ForYou Summit in the #ForYouniverse
Agency: MC2
 

Best Pandemic-era Virtual Experience (Consumer)

Client: Dell Technologies
Campaign: Virtual Sundance Film Festival
Agency: Lacy Maxwell Experiential
 
Client: Ford Motor Company
Campaign: Ford Auto Nights SEMA Special
Agency: Imagination
 
Client: Wipro (Appirio)
Campaign: Helix 2021
Agency: Pulse Studio LLC
 

Best Permanent or Pop-up Retail Experience  

Client: Centennial
Campaign: A Peanuts Christmas Experience with Santa
Agency: In-house
 
Client: Gibson
Campaign: Gibson Garage
Agency: George P. Johnson, G7 Entertainment Marketing
 
Client: King’s Hawaiian
Campaign: Breakfast Bungalow
Agency: Bombshell Productions
 

Best Trade Show Exhibit 

Client: HERE Technologies
Campaign: HERE at CES 2020
Agency: Jack Morton Worldwide
 
Client: Panasonic
Campaign: Panasonic @ CES 2021
Agency: Velocity XD
 
Client: Salesforce
Campaign: Salesforce at NRF 2020
Agency: Sparks
 

Best Use of a Single Technology

Client: Adobe
Campaign: Adobe MAX Virtual Street Art Walk and Beyond
Agency: Trademark
 
Client: Anheuser-Busch
Campaign: Stella Stadium Bites
Agency: Mosaic 
 
Clients: L’Oréal, Valentino
Campaign: Voce Viva by Valentino
Agency: The Experiential Group
 

Best Use of A/V 

Client: Advanced Micro Devices
Campaign: AMD: Where the Future Starts
Agency: Freeman
 
Client: Sony PlayStation
Campaign: Global ‘Play Has No Limits’ Launch
Agency: Amplify
 
Client: WWE
Campaign: WWE Thunderdome
Agencies: In-house, The Famous Group
 

Best Use of Pandemic-Era Event Technology 

Client: Adobe
Campaign: Adobe Field Trip 2020
Agency: Cogs & Marvel
 
Client: SAP
Campaign: SAP TechEd
Agency: Opus Agency
 
Client: Verizon
Campaign: Verizon Fortnite Stadium
Agency: Momentum Worldwide
 

Best Use of Social Media 

Client: Anheuser-Busch
Campaign: Stella Sessions@Home
Agency: Mosaic 
 
Client: Chase
Campaign: #ShowMeYourWalk
Agency: On Board Experiential
 
Client: National Football League
Campaign: NFL x Twitter: #ShowtimeCam
Agency: Deeplocal
 

Best Use of Touch- or Gesture-based Interactives  

Client: Stand Together
Campaign: Common Ground
Agency: Factory 360
 
Client: Herbalife Nutrition
Campaign: Team Leadership Events
Agency: FG|PG
 
Client: Microsoft
Campaign: Executive Briefing Center
Agency: Green Room, Inc.
 

Best Use of Virtual or Augmented Reality 

Client: Constellation Brands
Campaign: “Horns Up Limes In”
Agency: Groove Jones
 
Client: Gigamon
Campaign: Gigamon Sales Kick-off 2021
Agency: Bellwether Corporation
 
Client: South Carolina Parks, Recreation and Tourism
Campaign: Table Rock Mountain VR Experience
Agency: 9Rooftops

CONTACT THE EX + EDTA TEAM

Should you have an inquiry about the categories, rules or eligibility of the Ex + EDTAs please contact:

EMILY MAKADOK
emakadok@accessintel.com

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