B-to-C Events

Center Stage: Revisiting 2017’s Top Music Festival Activations

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Center Stage: A Look Back at the Year's Top Music Festival Activations
Chevrolet struck a chord with festivalgoers at CMA Fest.

From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in…

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