Going Solo: What Drives Brands to Take the Leap into Proprietary Events

Going Solo: What Drives Brands to Take the Leap into Proprietary Events

How brands like CLIF Bar, Corona and REI take ownership of their events
 

CLIF Bar’s quirky CykelScramble last year drew 8,500 spectators and 75 teams of costume-clad competitors.[/caption]
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This story appeared in the March 2017 issue

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