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Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community

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Schick Xtreme created a community for its best customers with the “Bald Important People” platform.

Influencer appearances abounded at Schick’s Baldest Party Ever.[/caption]
With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising…

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