Why Chobani is Counting on Experiential to Grow its Business Editor's Picks, B-to-C Events, B-to-B Events Posted on March 23, 2017 by Sandra O’Loughlin Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Sundance, Chobani, test kitchen, mindfulness, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers Related Articles Watch: The Brief, Live! June 2025 News and Trends Commentary The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches The Brief: Tanq Holidays and the Wienie 500