Why Chobani is Counting on Experiential to Grow its Business Editor's Picks, B-to-C Events, B-to-B Events Posted on March 23, 2017 by Sandra O’Loughlin Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers, Sundance, Chobani, test kitchen, mindfulness, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies Related Articles The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches B-to-B Dream Team 2025: Meet Joost Bijsterveld Watch: The Brief, Live! June 2025 News and Trends Commentary How 2Heads Made Waves with Disney at Cannes Lions 2025