Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Why Chobani is Counting on Experiential to Grow its Business

Editor's Picks, B-to-C Events, B-to-B Events

Posted on March 23, 2017 by Sandra O’Loughlin

Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category
Peter McGuinness has a lot on his plate—and we’re not just talking…

This story appeared in the May 2016 issue

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Why Chobani is Counting on Experiential to Grow its Business

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