Why Chobani is Counting on Experiential to Grow its Business Editor's Picks, B-to-C Events, B-to-B Events Posted on March 23, 2017 by Sandra O’Loughlin Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category Peter McGuinness has a lot on his plate—and we’re not just talking… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers, Sundance, Chobani, test kitchen, mindfulness, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies Related Articles Banking on Vaults Pinterest Entices Marketers at Cairns Crocodiles with a Colorful Journey through the User Experience Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity