Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Why Chobani is Counting on Experiential to Grow its Business

Editor's Picks, B-to-C Events, B-to-B Events

Posted on March 23, 2017 by Sandra O’Loughlin

Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category
Peter McGuinness has a lot on his plate—and we’re not just talking…

This story appeared in the May 2016 issue

Tags:Event Marketing Magazine, Experiential Marketing Companies, event marketing, Event Marketers, Sundance, Chobani, test kitchen, mindfulness, Event Marketer, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies

Why Chobani is Counting on Experiential to Grow its Business

Related Articles

Scream Machines

Field Report: 10 Booths We Loved at Licensing Expo 2025

B-to-B Dream Team 2025: Meet Pedro Chira

Nostalgia Marketing