B-to-C Events

On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points

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Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  6. Experiential Marketing Trend of the Week: Commiseration Activations
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  9. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event