Brands Pivot with Creative Solutions to Industry Pain Points

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On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points

Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants…
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This story appeared in the June 2020 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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