Research
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event o
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
Strategic Snapshot: 2010 Event Marketing Technology Primer
An overview of the event technology landscape and how to apply technology to your event program.
The ABCs of ROI: Measuring the Return of Events
New research from the Event Marketing Institute shows how improved lead management can focus your fo
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TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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