How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency Related Articles Brands Geek Out for 43rd Comic-Con LGBT Marketing Finds Summer of Love Ubisoft Promos New Game With Buzz Cuts Warrior Drives Hockey Demos with a Retail Tour