So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza
A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a…
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025
If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest.…
Field Report: Six Exhibit Trends from SuperZoo 2025
Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about…
10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a…
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks…
Experiential Trend of the Week: Cinematic Campaigns
Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have…
Podcast: EM Editors Take San Diego Comic-Con 2025
San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at…
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.