Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots
Walking around San Francisco ahead of Super Bowl LX, you wouldn’t have known the Bay…
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop…
From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience
Fans descended on San Francisco’s Moscone Center for the Super Bowl Experience, presented by Jersey…
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More
McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened…
10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility
“The future is not just what gets imagined. It is what can be built, powered,…
Event Measurement News: Event Marketer and the EMMC Join Forces for a Third Year
As the official U.S. media partner of the EMMC, Event Marketer will continue to roll…
Our Ride Through San Francisco on the Fashion-driven Smirnoff Trolley at Super Bowl LX
Experiential real estate is both in demand and sometimes too expected during the Super Bowl,…
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.