Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City FIJI Rewards Customers at Upscale Dining Event Citi Uses Virtual Reality to Put Music Fans in Front Row Seats Influencer Event Brews Content For Pure Leaf