Tag: gesture control

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a […]

Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.