Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Experiential Marketing Trend of the Week: Listening Booths Think Pink: A Preview of the First-Ever Barbie Dream Fest Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ ‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York