Author archive for Kait Shea
Experiential Marketing Trend of the Week: Women’s Fitness Activations
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has...
Cannes Lions 2026, Part 2: Netflix’s Fan Club, Uber’s Ice Cream Boat, Pinterest’s Manifestival
Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another batch of experiential highlights from the French Riviera. CADENT’S SALON While the Croisette was bustling with cabanas and exclusive suites, adtech brand Cadent carved out...
The Brief: Margarita Caves and Dragon Solstices
This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.
Cannes Lions 2026, Part 1: Microsoft’s Gardens, Reddit’s Deli, Amazon’s Port and More
The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.