Kait Shea

It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the Pure Barre class I’ll be taking as part of SELF Magazine’s inaugural Up & Out Studio event. For more than […]

Toyota is getting into the groove as the official vehicle sponsor of the 22 U.S. installments of Competitor Group’s Rock ‘n’ Roll Marathon Series, while taking on title sponsorship of the headliner concerts that accompany each race. Activating both at the races and the two-day Health and Fitness Expos that precede them, Toyota aims to […]

Summer is finally here and vacation season is in full swing. Consumers will be hitting the beaches in droves over the next few months, making them prime locations for brands to distribute product samples, reach diverse audiences and generally engage with the public. But before event marketers dig their toes into the sand, there are […]

Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix since late last year. What does that mean for event marketers? Eventually, you’ll have to decide which real-time service is best suited for your brand’s marketing strategy (or if […]

From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s most shareable social media assets, there’s a new kid in town. The future of live-event photo activations might just be the animated GIF. With so […]