Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • LINE Webtoon Encourages Shareable Content
    B-to-C Events

    LINE Webtoon Pushes Shareable Content

    Digital comic platform LINE Webtoon made a splash at San Diego’s Comic-Con International (July 9-12), with an array of engagements that encouraged attendees to create shareable content at every turn. The brand overtook Lou & Mickey’s, a restaurant located directly across from the convention center, where robust branding and photo opportunities could be found in […]

  • Tinder Event Keeps Influencers Swiping Right
    B-to-C Events

    Tinder’s Airline Event Keeps Influencers Swiping Right

    Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version […]

  • Palm Breeze's Vacay Every Day Targets Millennials
    B-to-C Events

    Self Expression Drives Palm Breeze Launch

    Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that […]

  • Southern Breeze Sweet Tea Launches Mobile Tour
    B-to-C Events

    Southern Breeze Shares the Sweetness with a Mobile Tour

    Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet tea markets in the Mid-Atlantic and Southeastern U.S. with its Sweet Ride truck tour. Throughout the campaign, which ran from May 26 to July 3, the brand made stops at local grocery stores while en route to larger more traditional […]

  • Tractor Supply Hits the State Fair Circuit
    B-to-C Events

    Tractor Supply Launches its First State Fair Tour

    You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York, […]