Author archive for Kait Shea
Experiential Marketing Trend of the Week: Sweet Shops
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once viewed as a fleeting trend has become a data-backed behavioral shift that is influencing the way marketers approach IRL engagement. With younger generations continuing to invest in small pick-me-ups as a means of self-care, brands have been activating pop-up sweet...
Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’
Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile...
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.
Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More
Like its counterpart San Diego Comic-Con, New York Comic Con (NYCC) offered a treasure trove of activities and activations built for pop culture superfans this year. The 19th annual event was packed with panels, cosplay competitions, workshops, talent shows and, yes, brand experiences. From multisensory booths on the show floor at the Javits Center, to...