Author archive for Kait Shea

September 5, 2025

15 Experiential Tactics that Made a Racket at the US Open

In the days leading up to the 2025 US Open, the tournament was already scooping up headlines with a record-breaking Fan Week that saw nearly 240,000 tennis lovers walk through the gates of the USTA Billie Jean King National Tennis Center in New York City. By the time the singles main draws kicked off on...

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August 27, 2025

B-to-B Dream Team 2025: Meet Kelsey Schneider

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her...

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August 25, 2025

Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago

In the world of higher education, AI is typically applied to learning and development initiatives, but overlooked when it comes to the day-to-day operations that keep universities running. So CollegeVine, a company that uses a network of students, data and AI agents to alter how institutions recruit and retain pupils, aimed to flip the script...

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