Author archive for Kait Shea
Why Facebook Live is Dominating the Live-Stream Landscape
Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you’ve seen that mom with the Chewbacca mask—which is...
Five Predictions on How Pokémon Go Will Impact the Industry
It had more downloads in its first week than any other app in history. One in 10 Americans is playing it on a daily basis. It’s causing traffic accidents nationwide. For those of you still living under a rock, we’re talking, of course, about Pokémon Go. The augmented reality mobile app was released in the...
Square Enix Touts its Top Titles with Physical Contests
Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges...
Music Festivals: Nine Strategies That Hit All the Right Notes
Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful...