Author archive for Kait Shea
Q&A: Beam Suntory Talks Bourbon Legends and Sampling
Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse consumers with the brand’s passion for both the spirit and its American heritage. The activation ultimately earned Beam a significant sales lift, but winning the attention of busy travelers was no easy feat. To get some insight on how the...
Three Tips on Fan Engagement from the U.S. Olympic Committee
With over a century of experience working with top American athletes, the United States Olympic Committee knows a thing or two about how to engage fans. Earlier this year the Committee wrapped its 14-month Road to Rio tour to the tune of 1.5 billion impressions, engaging with half a million people along the way. To...
Tsingtao Food Truck Fest Taps Into L.A. Street Food Culture
Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the...
Three Tips on Creating Art-Inspired Events
Art is long and life is short, so the saying goes, and it couldn’t be truer when it comes to event marketing. In an industry that thrives on creating lasting impressions, an art-inspired activation has the power to leave your audience with life-long memories. From community projects to high-tech installations, many brands are using the...