Author archive for Kait Shea
How to Turn Influencer Events into Shareable Adventures
Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification. Here are four recent influencer event strategies that leveraged the spirit...
Adobe Turns Student Works into Immersive Art Installations
Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six...
Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing...
Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters...