Author archive for Kait Shea
Mobile Tour Teaches Students About Skilled Labor Careers
With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than 23 percent of current skilled professionals near retirement age, the state of Arkansas has been in a tight spot when it comes to the future of its workforce. Action needed to be taken to both spread awareness of the issue...
How to Captivate Consumers with Multisensory Experiences
In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort...
Five Principles Driving Pepsi’s Live Events
Pepsi has been shaking up the beverage category over the last year, implementing a design-led, culture-centric approach to marketing and reimagining the way consumers experience its live events. In his keynote speech at the Experiential Marketing Summit in Denver (May 4-6), Pepsi’s vice president of consumer engagement Adam Harter detailed the brand’s transformation, offering insights...
EventTech 411: Registration and Guest Tracking Solutions
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at attendance and ticketing solutions for event organizers. Whether you’re trying to retrieve lost registrants, re-engage past attendees or efficiently...