Author archive for Kait Shea

July 13, 2015

The Promises and Pitfalls of Using Drones at Events

Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are on the verge of becoming heavyweight marketing tools. With potential for live streaming events to digital audiences, capturing unique content and delivering exclusive viewpoints, drones are all the rage in concept. But what is an event marketer to do when...

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July 6, 2015

FedEx Delivers a Social Media ‘STEM’ Strategy

FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided...

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July 1, 2015

Watch JetBlue’s Digital Stunt Come to Life

JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their attention with a virtual storefront experience featuring a “digital” crewmember—who ultimately revealed she was interacting with them live and in the flesh from inside the building. Leveraging disruptive storefront technology in Manhattan’s Chelsea neighborhood, JetBlue’s A Better Wingman activation employed...

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June 15, 2015

Full Story: Brands Battle at X Games Austin

The ‘X’ in X Games stands for Extreme—and the name is no exaggeration. The fans are as diehard as they come, the courses are state of the art and the event showcases some of the most jaw-dropping athletic stunts known to mankind. And over two scorching days at Austin’s Circuit of the Americas Grand Prix...

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June 4, 2015

Guerrilla Stunt: Fruit of the Loom Unleashes Models

Fruit of the Loom last month promoted its no ride-up boxer briefs by creating a fictitious brand of plastic pants that showcased the benefits of its undergarments. The spoof campaign, which was designed to poke fun at underwear brands that use sex appeal to sell their products, began with a TV spot demonstrating how Fruit...

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