Author archive for Kait Shea

August 9, 2016

Bose Treats Music Fans to Pop-up Activations at Bonnaroo

Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed...

read more

August 3, 2016

Ford Revs Up a Drivable ‘Escape the Room’ Event

With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape...

read more

July 28, 2016

HP Hosts an ’80s-Themed Training Event in Toronto

HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and...

read more

July 26, 2016

IBM Live-Wires its Tony Awards Sponsorship Watch Party

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a...

read more

July 22, 2016

Photo Gallery: Inside Jack Links’ Ultimeat Meatathon

How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.)  The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...

read more

Receive the latest news and special announcements from Event Marketer


© 2024 Access Intelligence, LLC – All Rights Reserved. |