Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Rethinking Masculinity: Gillette and Fatherly Partner on a Father’s Day Pop-up
    B-to-C Events

    Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience

    Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed […]

  • Masterpiece Suite: MGallery Creates a 24-Hour Interactive Hotel Room Installation
    B-to-C Events

    MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

    As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]

  • How Twitter Blended Education with Entertainment at the 2019 NewFronts
    B-to-B Events

    Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

    It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

  • Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
    B-to-C Events

    Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

    With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, […]

  • Citi at Taste of the Nation: Taiwanese Cuisine, Molecular Mixology and a Chocolatier
    B-to-C Events

    Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission

    Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]