Kait Shea

We’re keeping the event inspiration rolling with insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “Bringing Your Brand Promise to Life Through Events with L.L. Bean.” The skinny: Launching a new campaign can be challenging, but it’s also an opportunity for […]

Once considered a subculture, streetwear has evolved into a multimillion-dollar industry that has infiltrated the mainstream. Born from the California surf and skate scene, it now also encompasses elements of sportswear, hip-hop and even haute couture, giving luxury fashion a run for its money. Streetwear culture isn’t just influencing fashion; it’s making its mark on […]

As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are […]

Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is […]