Author archive for Kait Shea

September 1, 2015

Tinder’s Airline Event Keeps Influencers Swiping Right

Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version...

read more

August 31, 2015

Self Expression Drives Palm Breeze Launch

Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that...

read more

August 27, 2015

Southern Breeze Shares the Sweetness with a Mobile Tour

Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet tea markets in the Mid-Atlantic and Southeastern U.S. with its Sweet Ride truck tour. Throughout the campaign, which ran from May 26 to July 3, the brand made stops at local grocery stores while en route to larger more traditional...

read more

August 19, 2015

Tractor Supply Launches its First State Fair Tour

You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York,...

read more

August 17, 2015

Whisky Education Fuels Revamped Macallan Tour

Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots...

read more

Receive the latest news and special announcements from Event Marketer


© 2024 Access Intelligence, LLC – All Rights Reserved. |