Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Three Ways Kendra Scott Masters Retail Events
    B-to-C Events

    Three Ways Kendra Scott Masters Retail Events

    If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences […]

  • Augmented Reality: The Do’s and Don’ts of Using AR in Events
    B-to-C Events

    The Do’s and Don’ts of Using Augmented Reality in Events

    Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share […]

  • Brands Celebrate International Women's Day with Art, Workshops and Wellness
    B-to-C Events

    Brands Mark International Women’s Day with Art, Workshops and Wellness

    Each year on March 8, people around the world recognize International Women’s Day, a celebration of the social, economic, cultural and political achievements of women from all walks of life. The day also serves as a call to action to advance gender equality, as evidenced by this year’s theme: #BalanceforBetter. For brands, the occasion is […]

  • How Marketers Responded to the Doomed Fyre Festival—and its Documentaries
    B-to-C Events

    How Marketers Responded to the Doomed Fyre Festival—and its Documentaries

    If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to […]

  • Five Trends from MWC 2019
    B-to-B Events

    MWC Barcelona 2019: Five Trends From the Show Floor

    It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile World Congress), but after two days in beautiful “Barthelona,” we can certainly say this event is one well-oiled machine. Amid the more than 2,400 exhibitors showcasing the latest mobile technologies and well over 100,000 attendees milling around eight massive exhibit […]