Author archive for Kait Shea
The Brief: Football Manicures and ‘V.I.PEE’ Stalls
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.
Experiential Trend of the Week: Beauty-themed Cafés
From the coffee bars dominating the trade show sector to the offbeat raves taking place at local cafés, coffee culture has been permeating programming across the event industry for some time. Now, a new twist on coffee shop experiences is brewing: the beauty-themed café. Stylish, shareable, sample-heavy and brimming with latte art, these pop-ups are...
‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
When Taylor Swift entered her engagement era on Aug. 26, The Knot said “I do” to jumping on the viral pop culture moment. Within nine days of the global icon sharing news (and photos) of her engagement to Travis Kelce, the wedding platform had swiftly worked with its vendor partners to recreate the duo’s instantly...
Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico
Ritz crackers have been on grocery store shelves for 91 years, but even household brands with legacy products need to evolve from time to time. So as part of its repositioning from classic cracker to modern, savory snack, Ritz is leaning into live events that appeal to young, diverse audiences. In August, that included activating...