Author archive for Kait Shea

June 23, 2016

Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’

Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing...

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June 20, 2016

Go Time: Eight Ways to Engage Commuters

Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters...

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June 14, 2016

Audi Embraces its Roots with an LED-Powered Art Exhibition

Audi has been associated with LED technology since becoming the first brand to introduce LED daytime running lights on its vehicles in 2005. Eleven years later, the technology is still an important part of Audi’s fabric, prompting the brand’s sponsorship of Bold Notion: Art of Innovation, an LED-powered light and space exhibition created by artist...

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June 6, 2016

Mobile Tour Teaches Students About Skilled Labor Careers

With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than 23 percent of current skilled professionals near retirement age, the state of Arkansas has been in a tight spot when it comes to the future of its workforce. Action needed to be taken to both spread awareness of the issue...

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May 30, 2016

How to Captivate Consumers with Multisensory Experiences

In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort...

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