Author archive for Kait Shea
Taking the Field: 11 Strategies for Scoring with Sports Fans
Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer...
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled...
Freightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.
Data Collection: Continental Tire Scores With Basketball Fans
Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In...