Author archive for Kait Shea

October 13, 2016

Beam Suntory Offers Travelers a Shot of Bourbon Education

As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...

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October 10, 2016

Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold...

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September 29, 2016

Three Ways to Engage Gamers

From Comic-Con to E3, video gaming conventions are more popular than ever. Drawing thousands of attendees each year, they offer prime opportunities for brands to connect with avid gamers on their passion points. But these diehard fans know their favorite franchises inside and out, making authenticity paramount to building a successful activation. For brands looking...

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September 27, 2016

Gamers spend ‘One Night in Karazhan’

Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a...

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September 21, 2016

Women in Events Share Their Favorite Books and TED Talks

Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal....

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