Author archive for Kait Shea

November 10, 2016

Tsingtao Food Truck Fest Taps Into L.A. Street Food Culture

Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the...

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November 3, 2016

Three Tips on Creating Art-Inspired Events

Art is long and life is short, so the saying goes, and it couldn’t be truer when it comes to event marketing. In an industry that thrives on creating lasting impressions, an art-inspired activation has the power to leave your audience with life-long memories. From community projects to high-tech installations, many brands are using the...

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October 28, 2016

Seven Ways to Pilot an Airport Activation

Between hauling heavy luggage and enduring security wait lines, airports aren’t exactly known for generating positive experiences. But some brands are beginning to change that. Whether they’re capitalizing on the downtime between travelers entering the terminal and boarding the plane, or activating in-flight, they’re making the most of the flying experience. From the airlines themselves...

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October 27, 2016

How They Did It: Inside Team USA’s Road to Rio Tour

The Summer Games may be over, but for more than half a million consumers across the country, their brush with Olympic glory lives on thanks to an epic 14-month tour produced by the United States Olympic Committee. The Road to Rio Tour presented by Liberty Mutual Insurance brought top athletes and the spirit of the...

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October 24, 2016

Four Ways to Use Drones at Events

Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.   1. Highlight Your Technology Intel...

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