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B-to-C Events‘Hunger Games’ Exhibition Catches Fire
As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves […]
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B-to-C EventsThe Five Most Buzzed About Bloopers of 2015
We’re often reminded at the beginning of each new year that this is a time to clean the slate and start anew. And while 2015 was a prosperous year in the events industry for many brands, others hit some snafus along the way. Now we’re taking a look back at the most newsworthy—and oops-worthy— stories […]
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Video GalleryWatch: Stella Artois Partners with John Legend to Capture the Sound of Stars
Stella Artois in December brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign, which paid homage to the history of the brand. The exhibit opened for a select crowd on Dec. 9 at the Skylight at Moynihan Station with an appearance by John Legend. Check out video footage of the […]
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B-to-C EventsStella Artois Mixes John Legend with an Immersive Star Installation
New York City’s bright lights were given a run for their money over the holiday season when Stella Artois brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign. The holiday program was designed to pay homage to the history of the brand, which was originally named after the […]
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B-to-C EventsStubHub Game Show Names L.A.’s Biggest Superfan
StubHub on Nov. 12 unleashed some of Los Angeles’ wildest supporters inside Microsoft Square to determine the city’s number one superfan. Leveraging a live game show format, the brand invited seven competitors to complete a series of challenges resembling the NBA’s annual Draft Combine as part of its cross-channel Let Your Fan Out campaign. The […]