Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Barks & Baristas
    B-to-C Events

    Bark & Co. Celebrates Pet Ownership

    Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at the Barks & Baristas Ad Week event in New York City. Co-presented by Bark & Co., a company that sends Bark Boxes filled with a curated selection of dog toys and treats to subscribers each month, and event marketing platform […]

  • Inside Birchbox's Pop-Up Tour
    B-to-C Events

    Birchbox’s Pop-Up Lets Consumers Try Before They Buy

    Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. With the three-day stints in Chicago, Atlanta and Los Angeles, the brand invited consumers to browse a handpicked assortment of makeup, skin care and hair […]

  • Managing Crowds at High-Profile Events
    B-to-C Events

    How to Manage Crowds at a High-Profile Event

    It was a once-in-a-lifetime opportunity—to coordinate guest check-in for Pope Francis’ processional through Central Park. The stakes would high, the Secret Service would be watching and there would be more than 80,000 anxious attendees to organize. Working in tandem with New York City Mayor Bill de Blasio’s administration, New York City-based startup Splash took the […]

  • Millennials and Music
    B-to-C Events

    Nine Ways Brands Leverage Music to Draw Millennials

    Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: Millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before […]

  • Turn Your Brand Ambassadors into Authentic Advocate
    B-to-C Events

    How to Cultivate Authentic Brand Ambassadors

    Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes to recite a brand’s story. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely […]