Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Inside the Plated Road to Discovery Tour
    B-to-C Events

    Plated Tour Helps Consumers Cook More, Live Better

    Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile tour that brought its pre-portioned seasonal ingredients and original recipes to consumers across the country on a retrofitted 1970s-era Airstream trailer. The goal: to bring the brand’s mission of helping consumers cook more and live better to life with a […]

  • Hyundai and iHeart Radio Activate the Destination Unknown Scavenger Hunt
    B-to-C Events

    Hyundai Sends Music Fans on a Scavenger Hunt

    Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series […]

  • B-to-C Events

    Skinnygirl CEO Takes on a Brand Ambassador Role

    Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages. But with a new line of protein bars and shakes set to hit Walmart shelves on Nov. 20, the brand needed to showcase its healthier side, prompting a food truck experience that took its protein-filled treats to the streets. On […]

  • AT&T U-Verse Activates the GigaPower Gallery at Austin City Limits
    B-to-C Events

    AT&T U-verse Draws Consumers with Graffiti Art

    The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge […]

  • American Express Activates Hawks Island for Seattle Football Fans
    B-to-C Events

    Amex Activates Hawks Island for Football Fans

    American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis in the form of Hawks Island—a first-of-its-kind pregame experience held on a 200-foot barge in the Puget Sound. Free to cardmembers over the age of 21, the event offered complimentary food and beverages and live entertainment from 9 a.m. to […]