Author archive for Kait Shea
Eight Multisensory Event Strategies That Will Give Your Attendees All the Feels
It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a...
This Augmented Intelligence Platform Helps Event Profs Stay Ahead of the Storm
It’s happened to just about everyone in the industry. Every detail of your outdoor event, right down to the last color-coded napkin, is in place when the weather suddenly takes a turn for the worse—and panic sets in. If you’ve been there before, we feel you. But the fact is, event marketers don’t have to...
Social Media Tip of the Month: Boomerang
From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.