Author archive for Kait Shea

October 24, 2016

Four Ways to Use Drones at Events

Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.   1. Highlight Your Technology Intel...

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October 19, 2016

Eight Brands Weigh in on the Value of Events

For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh...

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October 17, 2016

Six Strategies for Designing Events Built for the Whole Family

Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer...

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October 13, 2016

Beam Suntory Offers Travelers a Shot of Bourbon Education

As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...

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October 10, 2016

Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold...

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