Author archive for Event Marketer
Watch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out there own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly. Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to...
Event Measurement News: Event Marketer and the EMMC Join Forces for a Third Year
As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.
Watch: January 2026 Experiential News Commentary
From a Netflix Zoltar to an FX beauty lab to a Dogfish Head time bank, we weigh in on this month's experiential news.
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include...