Author archive for Event Marketer
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.
Protected: Exclusive Research: EventTrack 2026
There is no excerpt because this is a protected post.Smart, Sustainable, Scalable: Balancing Brand Growth with Eco-Conscious Events
Discover 13 practical strategies to embed sustainability into event design—ensuring experiences that drive brand impact while reducing environmental footprints Conventional wisdom suggests that bigger events create bigger environmental footprints. But today’s event leaders are proving that growth and sustainability don’t have to be at odds. With the right mix of strategy, creativity, and intention, brands...
How 2Heads Made Waves with Disney at Cannes Lions 2025
At Cannes Lions, 2Heads elevated Disney’s presence with a new take on immersive brand experiences. From the standout, rooftop Mickey Mouse installation to AR activations and beachside Moana events, Disney celebrated creativity, storytelling, and audience connection.