Author archive for Event Marketer
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. ...
Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention
Strategy is key when it comes to securing the right talent for your corporate event When incorporated strategically, celebrity talent can enhance the attendee experience, create buzz surrounding your brand, and even bolster messaging at your conference or gathering. With more than 30 years of experience, LEO Events has built strong, trusted connections with agents,...Six Sentiment Data Innovations That Will Level up the Way You Measure Events
Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to event marketers The best events elicit a visceral response in their attendees. Capturing these feelings and translating them into emotional data provides a powerful foundation that shows the true impact of an event. But compared to the data-driven...Outdoor Events: Extreme Weather Impact Guide
Floods. Wildfires. Hurricanes. Storm Surges. We’re Covering it All. Extreme weather is pushing event ops teams to change how they plan, what they build, where they activate—and how they keep attendees safe. Download the just-released 2025 Extreme Weather Event Guide and dig into: Schedules. Revised event routing and contingency plans. Safety. Designing your extreme weather...