Author archive for Event Marketer
Experience Design and Creative Process Benchmark Report
The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at top event agencies and exhibit builders. Coproduced with Highmark TechSystems, the report surveyed 200+ creatives across the U.S. to gauge how design teams are structured, how they function and how they are evolving. The data spans: • Department...
Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability
In the high-stakes world of experiential marketing, events remain one of the most powerful tools to inspire, connect, and convert audiences.
Watch: The Brief, Live! July 2025 Edition—San Diego Comic-Con
In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.
Introducing the 2026 Experiential Marketing Summit Advisory Board
To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t...