Author archive for Event Marketer
A Toast to Experiential Marketing Month
Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that for decades has steadily expanded and evolved, brought a whole new generation of brands, believers and experience seekers into the fold, and is central...
Ryder Cup 2025 Exclusive Behind the Scenes on Golf’s Biggest Stage
2025’s Ryder Cup was defined by friendly competition, passionate fans, plenty of spectacle, and a weather event that created a scheduling plot twist for LEO Events. Follow along for an unreleased look at the production of this high energy, high stakes, globally broadcast sporting event. Complete this form for access:
Meet the Honorees: The 2025 Watchlist
The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent that the...
Experiential Marketing Month On Demand: Measuring Sustainability in Events
We unpack the latest thinking on event sustainability and how event marketers can transform complex environmental data into credible—and actionable—metrics.