Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • Articles

    Activation: Qwest Brings Human Calculator To Omaha Fest

    Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.

    Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a real calculator. The tie-in with Qwest? He’ll also be able to talk numbers with potential Qwest customers.

  • B-to-C Events

    Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership

    Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.

    Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films do not yet have distribution. The company along with Landmark’s Truly Indie program will provide the selected films with marketing support and distribution in five markets.

  • B-to-C Events

    Targeting: MetLife Reaches Out To Women Via The Catwalk

    As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M. Schulz.

  • B-to-C Events

    KFC Connects With Office Workers Through Smell

    Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.

  • B-to-C Events

    Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games

    Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of Dew Tour locations to eight in total. The move is part of a strategy to help the company reach more action sports fans support more local bottlers by reaching more markets increase media coverage of the event and tap into more of its action sports athletes.