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B-to-C EventsSponsorships: Pepsi Expands Dew Tour Partnership Drops X Games
Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of Dew Tour locations to eight in total. The move is part of a strategy to help the company reach more action sports fans support more local bottlers by reaching more markets increase media coverage of the event and tap into more of its action sports athletes.
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B-to-C EventsMulticultural Marketing: AT&T Sponsors Quilting Tour
In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.
The free tour stops will be open to the public and will include performances by the Gee's Bend Quilters Collective. At each event a group will entertain audiences with songs spoken-word poetry and storytelling. -
B-to-C EventsProduct Launches: Jeep Finds Its Sweet Spot
Jeep will herald the arrival of the 2008 Jeep Liberty into dealer showrooms with a tasty event called Sweetest Day The Jeep Way.
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ArticlesContests: Smirnoff Ten Kicks Off World Travels
A group of consumers who won the chance to travel the world courtesy of Smirnoff recently reached their first destination: Moscow the birthplace of Vladimir Smirnoff founder of the premium vodka brand. From there the party-hardy group will travel to Shanghai in January 2008 Paris in May 2008 and wrap up their journeys in New York City next September.
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