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Pigskin Roundup: A Snapshot Of Three Fall Football Programs

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Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.
Canon’s Contests…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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