Author archive for Event Marketer
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include...
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.
Event Ops Planning Guide: Beyond the Tent
Speed. Cost. Performance. Evaluating Temporary Hard Structures vs. Fabric for Your Outdoor Events. Outdoor event design is undergoing a profound evolution as audiences expect intentional and elevated environments that deliver immersive and unique brand experiences on a new level. Download the just-released Event Ops: Beyond the Tent guide and dig into: Trends. The growing demand...
Watch: EventTrack 2026 Research Study—The Big Takeaways
EventTrack 2026, the largest and most comprehensive, multi-audience annual research report on experiential marketing, is here. Check out our overview of the most consequential data from the study with our global research partner, Sparks. (Download the report here.)