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By Lisa Goell Sinicki Selling sponsorships into your b-to-b events is no longer an option—it’s…
Where Are They Now: Omar Albertelli
June/July 2007 Motorola Back then: Before moving on to marketing for Motorola in Latin America…
EM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape…
Olympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
Reaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community
Action Sports Offer Broad Appeal
Action sports have arrived and broader appeal up and down the age ladder means more…
Retailers Unwrap Their Holiday Events
Retailers unwrap their holiday events From cooking demos at Williams-Sonoma to shiny new Infiniti EXs…
Turning Brand Heritage into Retro-Cool Events
Your brand may be hiding its modern day marketing magic in its roots Marketers spend…