B-to-C Events

Green is the new red

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Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely…

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  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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  5. The Brief: Retro Malls and Cheese Ball Challenges
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  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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