High-Brow Brand Houses Give Luxury Automakers an Edge

High-Brow Brand Houses Give Luxury Automakers an Edge
High-Brow Brand Houses Give Luxury Automakers a Fresh Edge

High-Brow Hang Spaces are Giving Automakers a Fresh Edge

Brand experiences by luxury automakers are one of the coolest new ways to connect with potential car buyers, especially the hip, affluent millennial target that is turned off by the hard-sell tactics…
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This story appeared in the August 2016 issue

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